Now, before you go on a rampage on Twitter and Instagram, you need a strategy. What better way to do so than with social media? However, you’re going to need to extend your reach. Sure, you can start with friends, family, and colleagues. If you’re starting from scratch, you’re going to have to put some legwork into building your following. You can forget about making it to the top 10 Kickstarter campaigns if you don’t have a sizable network. Grow Your Network (Put The Crowd In Crowdfunding) Then they turned around and sold their company for $40 million to Fitbit. Altogether, they had three campaigns (all in the top 10, by the way), which raised over $43 million using Kickstarter funding. It received over $10 million from over 78,000 backers, and it wasn’t their only campaign. Pebble E-Paper Watch went over this mark and still had a successful campaign (it’s top 10, as a matter of fact). If it takes you five minutes to do it, then so be it.
Then you can go into the rest, like who you are and details about your project. Within this time-frame, you need to fit in what your idea is and why the viewer should back it. Now, the first 30 seconds of the video must be attention-grabbing. Put in a little background about who you are, what you’re creating, and why it’s important to you (and the world). It doesn’t have to be too long, somewhere between two and six minutes. To make it work for your Kickstarter funding campaign, you need a video that’s personal and engaging. This is why video marketing is so effective. Your backers want to know who they’re backing before they invest, which makes sense.
Create a Video That’s Personal & Engaging The campaign generated nearly $65,000 from almost 800 backers. It’s minimalistic and eco-friendly – a double win for the sustainable crowd. Plus, it’s made in the USA, and the fabric is recyclable. Get this – it’s one piece of clothing you can wear a dozen different ways. They set out to transform the fashion industry with a line of sustainable line of women’s apparel.
Take, for example, eveolution apparel’s story and message for its The Versalette Kickstarter campaign. For instance, maybe your concept is to change the world in a small, yet impactful way. You need to tie in a message that speaks of something more significant. So no talking about yourself the entire time. The only thing more compelling than a great story is an intriguing message. Tell An Amazing Story (And Compelling Cause) The device was ahead of its time but still did excellently. Of course, it also kept your food and beverages cool (otherwise it wouldn’t be the coolest cooler…would it?) In the summer of 2014, someone came up with a prototype of a cooler that did everything from blending smoothies to charging mobile devices. Take for example, the Coolest Cooler (yes, this was a real campaign).
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